Our brief was to create a contemporary retail store concept that raised the Sprandi brand profile and developed their retail operation, building on their extensive wholesaler network and internationally sourced product offer.
A key requirement was to use the brand development and store concept design as a catalyst for creating a distinctive retail brand strategy within the company.
A set of illustrated brand values were developed to define a unique and differentiated international Russian personality and offer.
The store concept for flagship and franchise store formats incorporate clearly defined zones for different sports and activities providing contrasting product world environments and merchandise presentation. The total Sprandi product assortment was displayed in one of Three Worlds: the Sports Performance World, the Outdoor World and the Urban World.
A detailed brand application manual was developed to provide design templates and direction to cover all key brand and store media for the Russian sport retailer