Defining Strategy

Strategy sets the framework that guides decision-making. It goes beyond planning to achieve a deeper level of intelligence that provides insight and stimulates ideas.

At the beginning of a project, we analyse the brief, the business, the competition, and the brand’s position – where it wants to be and how it can get there.

We research the market and consumer perceptions to look at trends, behaviours and motivations.  We benchmark best practice. Through analysis and experience, we identify opportunities for gaining competitive advantage.

Through evaluating possible positioning routes, we arrive at a clear marketing platform that provides the strong foundation for creative work.

As the project progresses, we organise the Brand Architecture, setting out appropriate hierarchies and relationships within a brand portfolio to create clarity and structure.

Our strategists and designers work as a collaborative team

Strategic projects include
Brand Audit
Research & Analysis
Brief Development
Values, Positioning & Attributes
Brand Platform
Brand Architecture
Brand Extension
Marketing & Advertising Communications Strategy
Internal Communications Strategy
Customer Service Strategy

Inspiring Creativity

A brand is much more than a logo. It’s a distinctive idea that defines, inspires and transforms your business.

We interpret the opportunity in different innovative directions to create fresh perspectives on the brand concept. Working closely with the client, we narrow down options to the most appropriate route.

The result is an original, powerful solution – an imaginative response to the brief that is relevant, well thought through and creates a real point of difference for the client.

The process from insight to ideas is a seamless one

Brand Identity & Communication
Brandmark/ Graphic Identity
Visual Brand Language
Literature and Collateral
Marketing & Advertising
Promotions & Sponsorship

Digital Branding
Digital Media – Websites and Social Media
Mobile Apps
Interactive Displays
Digital Signage and Environments
Digital Experience

Branded Environments
Landscape Design
Interior Design
Planning & Zoning
Signage & Wayfinding
Point of Sale

Effective Implementation

We facilitate cost effective creative integrity throughout the implementation process.

We provide clear application guidelines for the client team and their partners, agencies, consultancies, contractors and suppliers. The aim is to ensure full understanding, correct use and consistency of image, brand architecture and communication.

Working closely with client teams and our international network of supplier partners, we help to ensure smooth, scalable implementation of our design and creative work.

We can also develop briefs for local agencies and suppliers responsible for implementing communications campaigns in accordance with our creative strategy and concepts.

The successful delivery toolkit

Brand Guidelines for Identity & Communications
Brand Culture Guidelines – Vision, Values, Business Principles
Brand Guidelines for Architecture, Exterior & Interior Environments; Specifications & Design Intent Drawings

Implementation Support
Implementation Programming & Overview
Implementation Team Briefing (including local consultants & suppliers)
Contractor & Team Liaison
Prototype Evaluation, Feedback, Refinement & Development
Cost Appraisal & Monitoring
Site Visits & On-Site Quality Control
Systematic Refinement & Value Engineering
Brand Guidelines Revision
Internal Communications Development & Execution

On-Going Consultancy
Implementation Review
Roll-Out Guidelines
On-Going Brand Guardian Consultancy
Brand Management & Roll-Out Consultancy

For real estate clients, we also organise design and architecture competitive pitches to ensure ‘best of the best’ ideas at highly competitive costs. This involves screening candidates, devising the brief and advising on design proposals.